Friday, 24 July 2015
RAW DENIM BUYING GUIDE
Raw denim isn’t for everyone, but it just might be for you. For many, raw denim is the best jean—the best fit, the best look, and the best feel. We are all familiar with the recognizable indigo textile made famous by Levi Strauss in the 1850s, these were hard wearing workman trousers now affectionately known as ‘jeans’. Today I’m talking about the denim artisan culture that has made a huge comeback in recent years, not so big is South Africa, but fast gaining momentum. Denim used to be made raw and unwashed in its early days, and now we are seeing manufactures going back to their roots and producing denim in its purest form.
If you are thinking of getting into raw denims here are a few pointers to start your denim journey.
1. These artisan jeans are cut and made up without the processing. Raw denim means the cotton of the jeans has been dyed, but left unwashed.
2. If you’re willing to make the time investment, you’ll get a great fitting (and looking!) pair of pants. And, if you’re willing to make the financial investment, you may actually end up saving a bit over time. Though raw denim can be a little pricey up front, it can be worn day in and day out—from casual wear to formal occasions—with little rotation. In fact, there’s a good chance that you’ll end up loving your raw denim so much, it will become your go-to pair of jeans.